The other day a long time customer of mine called and thanked me for a recent order that he had placed with us. This particular order was for two Midland X-TRA TALK GXT1050VP4 radios. These are basically two-way radios that retail for around $100.00. I had to ask him, why now, out of the years and hundreds of orders he has placed with Better Direct, was he thanking me for these two radios?
He informed me that one of the added features of the Midland X-TRA TALK GXT1050VP4’s was the ability to receive NOAA weather alerts for severe weather conditions. My customer is the VP of IT for a frozen food distribution company, and they do a lot of field work inside freezers that are -20° below 0°. Shortly after he placed this order, two of his employees were working in a freezer (at -20°) on the east coast, when a severe storm and flood warning came over the NOAA weather alert feature on their two-way radios. Because of this added function, these employees were able to finish up in time to get to a safe area while the storm blew over.
I have been in sales for over 12 years, selling all different types of products and services. This was the first time that one of my customers called me to thank me for providing a product that helped prevent what could have been a very dangerous situation.
I am proud to say that I helped this customer, and even more so that I was able to do so from a company like Better Direct. This example is why I choose to work for a small business, not some large, corporate entity. At Better Direct, our customers get a more personal level of customer service, and I will make sure that my customers get the absolute best customer service 24/7. Better Direct is an organization that provides products and services, but it’s the people who work here, and how much we care about our customer that separates us from the competition. Mark Evans, the owner is a Service Disabled Veteran who served his country honorably and proudly, which adds to the appreciation and dedication I have for what I do, and who I work for.
-Josh Breese
Senior Account Executive




